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    Goan owner of AirAsia in battle to control Malaysian skies
    Malaysia Sun
    Tuesday 6th May, 2008  
    (ANI)


    Kuala Lumpur, May 6 : The Goan-Portuguese owner of the budget airliner AirAsia, Tony Fernandes, has announced two subsidised offers to counter Malaysia Airline's (MAS) Zero Fare campaign.

    Fernandes announced that AirAsia would pay the difference to any of his passengers if they can find any MAS airfare that is lower than the cheapest offered by AirAsia, and his second offer was a sub-Zero Fare campaign.

    "Just print out the confirmed booking from MAS and I will pay the difference. As for the sub-Zero Fare, which will be launched in the next few days, it will be cheaper than zero," The Star quoted Fernandes as saying in an interview.

    Reacting to the MAS campaign which was launched by its managing director Idris Jala yesterday, Fernandes said he was "very flattered" by the full-service carrier's latest initiative because it was a copy of what AirAsia had been doing.

    "This is the10th time that MAS has copied us. I guess imitation is the best form of flattery," he added.

    MAS announced that it has launched a new product that it called Zero Fare whereby domestic travellers need only pay the airport tax and surcharges. Jala also announced that the airline had set aside one million tickets for the travel period between June 10 and December 14.

    Fernandes also produced a list of prices to compare the fares offered by AirAsia against MAS' to prove that his was cheaper.

    He said that he was sure that consumers would know which airline is making a better offer especially since his AirAsia gives better service.

    He also revealed that his airline had started selling hot roti canai on board his planes last month and would introduce chicken rice and satay soon.

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    Comments on this story

    By To JSN, 05-07-08, 12:38 AM

    Flies

    Maybe the Flies is a free passengerlah
    By Peronas oil, 05-06-08, 09:43 PM

    Free

    With Petronas oil , money and support MAS can give free rides , wow that will be the day.
    By JSN, 05-06-08, 11:40 AM

    Goan owner of AirAsia in battle to control Malaysian skies

    National career was sleeping all this days ,suddently Jala going to sell roti jala to fight budget airline,he cant compete or strategies with other International career in the region,AirAsia pun bolehlah asalkan saya not heating up my chair like other CEO’s.Come on Jala do something meaningful to safe countries water face dont bang on Budget career. Tony double ok you can sell roti Canai,Char koay Teow but dont allow fly also can flylah ,pls ask your crew just work for commissionlah spray chase the flies away.
    By Malasyu, 05-06-08, 06:28 PM

    A Zero Fare

    Money for nothing? There is no such thing like a free lunch. MAS can always be bailed out by Petronas, again, and again.
    By paper plane, 05-20-08, 07:30 AM

    Ticket cheap but that's it

    What? Roti canai? Chicken rice? Satay? What is Tony saying? Is that going make ppl say wow clap clap clap just like that? Fact is, the foods are still being SOLD. No value proposition, like marketing ppl like 2 say. Got to do better, Air Asia
    By Pak Mek, 05-23-08, 08:18 AM

    Petronas not sleeping with MAS

    Pretty certain no wink wink kawan kawan between Petronas and MAS. Govt pulled out support so MAS now on their own to sink or swim.
    By angel_liar, 05-30-08, 02:59 PM

    Competition = Choice

    Bottomline is this competition is like the best thing to happen. Now we Malaysians get more choice. Dulu if want to fly cheap, only got choice of 1 airline. Now 2 to choose from! :-)

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