London, Sept 4 : Agent Provocateur has revealed its steamy new ad campaign-starring actress Maggie Gyllenhaal.

She was chosen by Agent Provocateur instead of supermodel Kate Moss earlier this year.

The actress is seen exposing in the bathtub splattering water and posing in handcuffs.

"Maggie is not an obvious sex symbol," Daily mail quoted Serena Rees, co-founder of Agent Provocateur, as saying.

"She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike," Rees added.

The range of the Agent Provocateur campaign starring Maggie Gyllenhaal is available wordwide in stores.

Pop princess Kylie Minogue and burlesque star Dita Von Teese starred in the popular campaign previously.